KIP Consulting

Prof. Wendy Wan received her PhD in Social and Personality Psychology from The University of Hong Kong. Her expertise is in application of psychological principles to solving problems related to international business and consumer marketing. As an active researcher, she has been publishing her works in top tier international journals, such as JPSP and JIBS; and has received awards from renowned publishers. She has taught at Bond University, Australia; the Chinese University of Hong Kong; Wu (Vienna University of Economics and Business); Sun Yat-sen University (Mainland China); and was Visiting Scholar at Yale University and Tokyo University; Visiting Professor of MIB School of Management, Italy; the Executive Director of The Center of Behavior Economics of Guangdong Academy of Social Sciences. She is currently a Full Professor of Tunghai University (Taiwan); the Doctoral Supervisor of Executive DBA program of Ecole des Ponts Business School, France and the Doctoral Supervisor of DBA program of University of Wales Trinity Saint David, UK.

As a business consultant, Prof. Wan has been offering consultancy services to government and business entities since 1996. Her clients include Hong Kong Hospital Authority, Sun Hung Kei Properties; China Construction Bank, PPF Group, HSBC, New York Life Insurance Company, American Express Card, Philip Morris International, British American Tobacco, GlaxoSmithKline, Blackmores,Hong Kong Jockey Club, Midea Group, CP Lotus, AmInBev, Jacuzzi, Calligaris, illy, BP plc, and ANZ.

EDUCATION

Ph.D. in Personality and Social Psychology,
The University of Hong Kong
Dissertation: Responsibility attribution and blame assignment from a cross-cultural perspective.

M. Phil. in Personality and Social Psychology,
The University of Hong Kong
Dissertation: The effects of novel conceptual combination on creativity

Post-graduate Certificate in Psychology,
The University of Hong Kong

B.A. (Hons)
The University of Hong Kong
Major in English Studies and Comparative Literature;
Minor in Economics and Psychology

Area of Expertise

International Marketing
Consumer Psychology
Strategic Marketing

External Tenure and Promotion Assessor

Department of Management and Marketing, Faculty of Business Administration,University of Macau

Department of Marketing, School of Business, Hang Seng University of Hong Kong

External PhD thesis reviewer

The International School of Management, Paris

Journal Ad hoc reviewer

Journal of Happiness Studies; Journal of Personality; Journal of Personality and Individual Differences; Journal of Psychology in Chinese Societies; Applied Psychology: An International Review; Asian Journal of Social Psychology; Asian Pacific Journal of Marketing & Logistics; Asian Pacific Management Review; British Journal of Economics, Management & Trade; International Journal of Emerging Markets; International Marketing Review; Journal of Business Research; Journal of Computational Science; Journal of International Marketing; Journal of Management Studies; Journal of Religion and Business Ethics and Psychology & Marketing.

Publications

1. Wan, Wendy W. N., and Luk, C. L. (in press). A Tripartite Model of Strategic Leadership: The Case of China. Asian Business and Management.

2. Luk, C. L., and Wan, Wendy W. N. (in press). Chinese Leadership Philosophies in Business Managment . Asian Business and Management.

3. Luk, C. L., Chow, C., Wan, Wendy W. N., Lai, J.Y.M., Fu, I., and Fong, C.P.S. (2017). An Institutional Perspective on Modernization and sex-appeal advertising. Asia Pacific Journal of Marketing and Logistics. 29 (2)

4. Zhang, L., Wan, Wendy W. N., Luk, C. L., Tam, V. C. W., and Wu, P. (2016). School Children’s attributions of intentions for parental behaviors: development of a measurement. Psychological Reports. 118 (3), 1011-1038.

5. Zhang, L., Tam, V. C. W., Wan, Wendy W. N., Wu, P., and Luk, C. L. (2015). An exploratory study on school children’s intent attributions for parental structuring behaviors. Psychological Reports. 116 (1),1-25.

6. Wan, Wendy W. N., Luk, C. L., and Chow, C. (2014). Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing. Journal of International Business Studies. 45,715-782.

7. Chiu, C. Y., Chia, S. I., & Wan, Wendy W. N. (2014). Measures of Cross-Cultural Values, Personality and Beliefs. In Boyle, G. J., D. H. Salofske , G. Matthews (Eds.), Measures of Personality and Social Psychological Constructs. Ch. 22, 621-651. Academic Press U.K.

8. Wan, Wendy W. N., Luk, C. L., Fam, K., Wu, P., and Chow, C. (2012). Interpersonal   relationship, service quality,seller expertise: How important are they to adolescent consumers. Psychology & Marketing, 29, 365-377.

9. Wan, Wendy W. N., Luk, C. L., and Lai, J. (2012). Personality correlates of loving styles among Chinese students in Hong Kong. In Boyle, G. J., D. H. Salofske, & G. Matthews (Eds.), Psychological Assessment Four Volume Set Vol. 4:Personality assessment. London: Sage.

10. Wan, Wendy W. N., Wu, P., Luk, C. L., Fam, K., Lai J., and Xu, H. (2012). Primary attitudes towards Feng Shui.Asian Journal of Business Research, 2(1), 48-61.11.

11. Luk, C. L., Wan, Wendy W. N., Chow, C., Fam, K., Kim, S. (2012). Consumers’ views of Feng Shui Antecedents and behavioral consequences. Psychology & Marketing, 29(7), 488-501. SSCI Impact Factor 1.1.35

12. Au, E., Wan, Wendy W. N & Chiu, C.Y. (2012). The social and cultural context of cognition: A knowledge perspective. In Kreitler, S. (Ed.), Cognition and motivation: Forging an interdisciplinary perspective. Cambridge University Press

13. Kim, S., and Wan, Wendy W. N. (2010). Creativity and individual differences among people with different sexual orientation. In Hicks, R. (Ed.), Personality and individual differences: Current directions. Australian Academic Press1

14. Wan, Wendy W. N, Luk, C. L., Yau, O., Tse, A., Sin, L., Kwong, K., & Chow, R. (2009). Do traditional Chinese cultural values nourish a market for pirated CDs? Journal of Business Ethics, 88, 185-196. SSCI Impact Factor 0.963

15. Chiu, C. Y., Kim, Y. H., & Wan, Wendy W. N. (2008). Personality: Cross-cultural perspectives. In Boyle, G. J., G. Matthews, & D. H. Salofske (Eds.), Sage handbook of personality theory and assessment. Vol. 1: Personality theory and testing. London: Sage.

16. International Sexuality Description Project (2007) The geographic distribution of big five personality traits: patterns     and profiles of human self-description across 56 nations. Journal of Cross-cultural Psychology, 38, 173-212. SSCI Impact Factor 1.418

17. Wan, Wendy W. N., Luk, C. L., & Chow, C. (2005). Customers’ adoption of banking channels in Hong Kong. International Journal of Bank Marketing, 23 (3), 255-272. Publisher: Emerald Group Publishing Limited.
    * This paper was awarded “The Very Best Article of 2005” by Emerald Group Publishing Ltd

18. Wan, Wendy W. N., Chiu, C. Y., and Luk, C. L, (2005) A posteriori information effects on culpability judgments from a cross-cultural perspective. Journal of Social Psychology, 145(5), 509-517.

19. Luk, C. L., Wan, W. N. W., Chiu, C. Y., & Kreitler, S. A. (2005). Judging the wrongdoing: Blame assignment and responsibility attribution from a cross-cultural perspective. Australian Journal of Psychology, 57 (Suppl. S), 137-138.

20. International Sexuality Description Project, (2004). Patterns and universals of mate poaching across 53 nations: The effects of sex, culture, and personality on romantically attracting another person’s partner. Journal of Personalityand Social Psychology, 86 (4), 560-584.

21. International Sexuality Description Project, (2004). Patterns and universals of adult romantic attachment across 62 cultural regions. Are model of self and of other pancultural constructs? Journal of Cross-Cultural Psychology, 85(4), 367-402.

22. International Sexuality Description Project, (2003). Universal sex differences in the desire for sexual variety: Tests from 52 nations, 6 continents, and 13 islands. Journal of Personality and Social Psychology, 85 (1), 85-104.

23. International Sexuality Description Project, (2003). Are men universally more dismissing than women? Gender differences in romantic attachment across 62 cultural regions. Personal Relationships, 10(3), 307-331.

24. Wan, Wendy W. N., and Chiu, C. Y., (2002). Effects of novel conceptual combination on creativity. Journal of Creative Behavior, 36(4), 227-240.

25. Chiu, C. Y., and Wan, Wendy W. N. (2002). I am the genius. Hong Kong: Positive Living United Services. [in Chinese] 《我就是天才》. 作者：, 趙志裕博士、尹咏雅博士

26. Wan, Wendy W. N., Luk, C. L., and Lai, Julian. (2000). Personality correlates of loving styles among Chinese students in Hong Kong. Personality and Individual Differences, 29(1), 169-175. SSCI Impact Factor 1.877

27. Luk, C. L., Wan, Wendy W. N., and Lai, Julian. (2000). Consistency in choice of social referent. Psychological Reports, 86(3), 925-934.

28. Hong, Y. Y., Chiu, C. Y., Dweck C. S., Lin D. M. S., and Wan, Wendy W. N. (1999). Implicit theories, attributions, and coping. A meaning system approach. Journal of Personality and Social Psychology, 77(3), 588-599.

29. Lai, Julian, and Wan, Wendy W. N. (1996). Dispositional optimism and coping with academic examinations. Perceptual and Motor Skills, 83(1), 23-27.

Contribution to Conferences

Paper for JIBS Paper Development Workshop

1. Wan, Wendy W. N. (June, 2011) The effects of collectivism and conflict type on conflict-related behaviors of Chinese executives. Paper Development Workshop, Journal of International Business Studies, Academy of International Business, Nagoya, Japan.

Invited presentation

1. Poverty Alleviation at the Local Level: What Works Best? Academy of International Business Annual Meeting, D.C. Washington (June, 2012)

2. The effects of collectivism and conflict type on conflict-related behaviors of Chinese executives. Paper Development Workshop, Journal of International Business Studies, Academy of International Business, Nagoya, Japan. (July, 2011)

3. Knowledge Management, Innovation, and Performance. Conference on “Marketing Innovation and Strategic Management of Transition from OEM to OSM” Guangzhou, China. (July, 2009)

4. Implicit theories of intelligence and anxiety. Symposium entitled “New Conceptions in Personality Theory and Research”, University for Human Sciences of the Principality of Liechtenstein Vaduz, Liechtenstein (June, 2003)

5. Judging the wrongdoing: Responsibility attribution from a cross-cultural perspective. “Social Psychology Colloquium”, University of Tokyo, Japan (January, 2003).

6. Who is to blame and who is to be praised: Model of responsibility. Department of Psychology, University of Shinshu, Japan (January, 2003).

Convener

1. Creativity in work, marketing, education and health. Symposium, European Congress of Psychology VIII, Vienna, Austria (July, 2003).

2. Cross-cultural perspective on responsibility attribution and blame assignment. Symposium, 17th Congress of International Association for Cross-Cultural Psychology, Xian, China (August, 2004)

Paper presentation

1. China’s 13th Five Year Plan: How Frameworks From Management, Law, and Social Science Can Contribute to Its Goals for Cooperative International Development and Sustainable Innovation. International Management Development Association, 25th Annual Conference in London ( June, 2016)

2. Science Parks in Taiwan and Their Challenges in the Era of the Creative Economy.  International Management Development Association, 24th Annual Conference in Famagusta, North Cyprus (May, 2015)

3. What Is Strategic Leadership and How Does It Matter? The Case of China. China Marketing International Conference, Wuhan, China. (July, 2014)

4. What Is Strategic Leadership and How Does It Matter? A gestalt perspective. International Management Development Association, 23rd Annual Conference in Ankara, Turkey. (June, 2014).

5. In Search of Legitimacy and Efficiency: Strategic Choices of Western, Asian, Local, and State Firms in the Pearl River Delta. IMDA Annual Conference in Taipei, Taiwan (June, 2013)

6. An institutional theory of attitudes towards sex: appeal advertising. EAMSA Annual Conference in Kyoto, Japan (Dec. 2008).

7. An institutional theory of attitudes towards sex: appeal advertising. Australian and New Zealand Marketing Academy (ANZMAC) Conference in Brisbane, Australia (Dec. 2006).

8. Who is to be blamed? Collective responsibility attribution in Chinese societies. International Society for the Study of Individual Differences Conferences, Adelaide, Australia (July, 2005).

9. Blame assignment and responsibility attribution across culture. 6th Australian Industrial & Organizational Psychology Conference, Adelaide, Australia (July, 2005).

10. Effects of novel conceptual combination on creativity. International Congress of Psychology XXVIII, Beijing, China (August, 2004).

11. Blame and reward assignment from a cross-cultural perspective. Symposium, 17th Congress of International Association for Cross-Cultural Psychology, Xian, China (August, 2004).

12. Who is to be blamed? Collective responsibility attribution in Chinese societies. American Psychological Society 16th Annual Convention, Chicago, U.S.A. (May, 2004).

13. Creativity in education. Symposium, European Congress of Psychology VIII, Vienna, Austria (July, 2003).

14. Blame assignment and responsibility attribution from a cross-cultural perspective. European Congress of Psychology VII, Jena, Germany (Aug, 2002).

15. Effects of novel conceptual combination on creativity. American Psychological Association Annual Convention, San Francisco, U.S.A. (Aug, 2001).

16. Novel conceptual combination and creativity. International Congress of Creativity, Hong Kong (June, 2001).

17. Novel conceptual combination and creativity. Annual Conference of Hong Kong Psychological Society, Hong Kong (June, 2001).

18. Effects of novel conceptual combination on creativity. International Congress of Psychology, Stockholm, Sweden. (July, 2000)

19. Cultural differences in a posteriori information effects on blame assignment. American Psychological Society Annual Convention, Denver, U.S.A. (June, 1999).